The brand continues to break tradition – putting a modern take on classic styles
Authentic Brands Group (ABG), the global brand development, marketing, and entertainment company, today announced Cindy Crawford as the newest face of Jones New York, an esteemed fashion lifestyle brand known for its timeless styling and signature quality.
The iconic supermodel turned entrepreneur will appear in the upcoming Jones New York global campaign and will participate in key brand activations starting this spring with a kickoff event in New York City on March 3, 2020.
Crawford comes on board to strengthen Jones New York’s endeavors to support women. Coinciding with International Women’s Month, Jones New York and Crawford will partner with a nonprofit to uplift, instill confidence, and encourage women to be the CEO of their own lives.
Cindy Crawford embodies the spirit of the Jones New York woman,
From supermodel to super entrepreneur, Cindy is a trailblazer who defined industry standards and forged a new path for women.
said Natasha Fishman, EVP Marketing at Authentic Brands Group, owner of Jones New York.
I’m excited to work with Jones New York, an iconic American brand that I’ve always admired,
They recognize women’s busy schedules and cater to their needs; whether it’s a meeting, kid’s soccer game, date night, or girl’s night out, not only are the clothes stylish and comfortable, but they can take you from day to night, weekday to weekend.
With this new initiative, Cindy Crawford will be instrumental in elevating the Jones New York brand mission to provide a wardrobe designed for the modern-day woman that delivers timeless versatility and complements her individual expression.
The Spring 2020 campaign will debut on February 15, 2020 and can be purchased on jny.com and various US retailers such as Hudson Bay, Dillard’s, and Lord & Taylor.