Yoto, the screen-free audio platform for children, today announces their United States launch and availability of Yoto Player. The US launch will further help the brand to globally inspire the next generation of creative, independent minds through audio.
The Yoto Player is designed to safely give children full control over their listening, by entertaining and educating them while reducing screen-time. Yoto Player is controlled using physical cards that are inserted into the Player which plays audio content.
Yoto Player helps to reduce excessive screen-time, giving children access to entertaining audio without removing the joy of using technology for fun, learning and imaginative play. Parents have access to the Yoto smartphone app allowing control of settings and content management. The free-to-download Yoto smartphone app also contains a selection of free content available to all, and allows families to play the audio through other Bluetooth speakers, including in the car for on-the-go entertainment. Additionally, Yoto’s audio cards have the ability to play content through the app by simply tapping the card to the back of a compatible smartphone.
“Research shows that audio can help inspire creativity and imagination in children, whereas screen-time has the opposite effect. We created Yoto with the mission to help inspire the next generation of creative, independent minds through audio and we are thrilled to introduce the Yoto Player to the US market, giving more children access to a world of curated audio content,” said Ben Drury, CEO and co-founder of Yoto. “Children can listen to amazing audio without a smartphone screen, freeing their hands and minds for imaginative play whilst parents know that they are safe.”
Having secured licenses with Penguin Random House, HarperCollins, Hachette, Macmillan and more, the extensive and ever-expanding content library is packed with some of the world’s greatest children’s authors including Roald Dahl and Judith Kerr. The Yoto library also features music, activities, and podcasts, such as the Yoto Daily, Yoto’s very own free micro-podcasts, as well as radio and sound effects. In addition, the Yoto Player has a ‘Create Your Own’ function enabling users to create their very own bedtime stories or link to their favorite radio stations or podcasts.