Ophira and Tali Edut, twin founders of astrology multimedia brand AstroStyle, along with astrologer Matthew Swann, have established a new galaxywide holiday: Urania Day. Occurring annually on March 16, birthday of astronomy pioneer Caroline Herschel, and named for the Muse of astronomy, Urania Day’s purpose is to encourage girls and women to literally reach for the stars through science, math and technology.
“As female ‘astropreneurs’ — successful business owners in a creative field — ourselves, my sister Tali and I have been on a mission to empower girls and women since we established AstroStyle in the early 2000s,”explained Ophira, whose website garners more than 10 million pageviews each month.
“With Urania Day, we seek to honor the lesser-known, under-credited and virtually forgotten female mavericks of the arts and sciences — starting with Caroline Herschel — and use their stories to inspire today’s young people.”
The Urania Day founders invite any supporters of their mission to be a #MarchMuse and post an image of themselves with purple hair (extensions, wigs and creative dye welcome!) or to share a purple-tinted selfie with the hashtags #UraniaDay and #MarchMuse.
Caroline Herschel, born March 16, 1750, was the younger sister of Sir William Herschel. They both left careers in music to indulge their mutual passion for astronomy and telescope-making. It was Caroline who possessed the craftsmanship to grind and polish their telescope mirrors by hand, and facilitated her brother’s accidental discovery of the planet Uranus on March 13, 1781 using a homemade 6.2-inch reflecting telescope. Beyond this historic accomplishment, Caroline was the first woman to discover a comet, discovering eight comets and three nebulae over the course of her career. She was also the first woman to receive a salary as a scientist, to hold to government position in England, to publish findings in the scientific journal Philosophical Transactions of the Royal Society, to be awarded a Gold Medal of the Royal Astronomical Society (1828), and to be named an Honorary Member of the Royal Astronomical Society (1835, along with Mary Somerville). Caroline also created catalogs of astronomical discoveries that are still in use today.
“Uranus the planet was named for Uranus the ancient god of the heavens,” explained Tali. “He was the great-grandfather of Urania and her sisters, the Nine Muses, who were — are — the patron goddesses of the arts and sciences. It’s each Muse’s job to inspire humanity in her area of expertise.”
Visitors to UraniaDay.com are invited to Choose the Muse they most closely relate to: Urania (astronomy), Clio (history and the guitar), Melpomene (tragedy and rhetoric), Thalia (comedy, geometry, architecture and agriculture), Terpsichore (dance and education), Calliope (epic poetry, inspired The Iliad and The Odyssey), Erato (love poetry), Polyhymnia (grammar, geometry, hymns and mimic art), or Euterpe (lyric poetry).
“Artists are known to ‘invoke the Muse’ when they sit down to write or paint,” she added. “We all invoke the Muse regularly when we use words derived from their name, like ‘music,’ ‘musings’ and ‘amusement.’”
The AstroTwins have also restyled Caroline Herschel’s Urania’s Mirror constellation deck as an all-ages coloring book, which can be downloaded as a free PDF on the Urania Day website.
About The AstroTwins
Identical twin sisters Ophira and Tali Edut, known as the AstroTwins, are professional astrologers who reach millions worldwide. Through their website Astrostyle, and as the official astrologers for ELLE magazine, they bring the stars down to Earth with their lifestyle- and coaching-based approach to horoscopes. They’ve created astrology sections for multiple media properties, including Refinery29, Parade and Lifetime TV. Bestselling authors, they have written a collection of books, including AstroStyle, Love Zodiac and Momstrology (their #1 Amazon bestselling parenting guide), and their own brand imprint annual horoscope guides.
The AstroTwins have been featured on Good Morning America and Today, and in The New York Times Sunday Styles, People and Vogue. They have collaborated with major brands including Coach, Zappos and Nordstrom, and cocreated the wildly successful “Signs of Love” campaign with Revlon and Refinery29. The sisters have read charts for celebrities including Beyoncé, Stevie Wonder, Karlie Kloss, Emma Roberts and Sting. They are regular guests on SiriusXM, and have appeared on Bravo’sThe Real Housewives of New Jersey, doing on-air readings for the cast. Follow them at @astrotwins and on www.astrostyle.com