Large-Scale Installation & Consumer Activation to Pop Up on the Santa Monica Pier
TBS is celebrating the return of the hit TV show, Wipeout, with a multi-city experiential activation called “Big Balls Are Back” in Los Angeles, as well as Chicago and Dallas.
Taking place March 31-April 4 in Los Angeles, Wipeout’s iconic big balls will pop up on the Santa Monica Pier at a whopping 25 feet tall and 70 feet long for fans and visitors to enjoy.
This COVID-safe, touch-free, interactive activation in the form of an art installation will surprise and delight fans and visitors alike by appearing on the middle of the Santa Monica Pier the day before the show’s premiere and throughout the weekend.
Fans of all ages are invited to stop by and participate in the photo opportunity in front of the big red ball installation and mock contestant-style interviews for fun photos and video content for social. The Wipeout “sideline reporter” will be asking all the tough and hilarious questions. Consumers are encouraged to stop by and share their soon-to-be best Instagram photo, telling their friends and followers why they have “big balls.” At the activation, fans can also scan a QR code and enter the Wipeout Bracket Battle for a chance to win the grand prize: $1000 gift card and exclusive Wipeout swag.*
In the days leading up to the activation and the show’s premiere on April Fools’ Day, TBS released a series of “Unidentified Giant Orbs” aka “UGOs” content, teasing that the big red balls have mysteriously appeared in several key cities across the country.
Wipeout will premiere on April 1, 2021 on the TBS Network, hosted by John Cena, Nicole Byer and Camille Kostek.
Through city and county guidelines, the activation will ensure a COVID-19 safe and compliant consumer experience.
*NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes begins March 15, 2021 at 12:00:01 p.m. ET and ends on April 5, 2021 at 11:59:59 a.m. ET. Open to legal residents of 50 US states and DC, age 18+. Other restrictions apply.
See Official Rules, available at http://tbs.com/wipeout/sweepstakes/officialrules for more details. Void where prohibited. Sponsored by Turner Entertainment Networks, Inc. A Warner Media Company.