“Tennessee on Me” Tourism Campaign Expands to Include Tri-Cities
Announced today by Gov. Bill Lee and the Department of Tourist Development, the state tourism campaign “Tennessee on Me” expanded to include Tri-Cities. As the cities surrounding the state’s fifth commercial airport, hotels in Bristol, Johnson City, and Kingsport have been invited to participate in the campaign alongside Chattanooga, Knoxville, Memphis, and Nashville. The state partnered with superstar Brad Paisley during the busy July 4th travel weekend to announce it would offer 10,000 free airline vouchers to travelers who purchase a 2-night hotel stay at TennesseeOnMe.com.
“We are pleased with the early success of this campaign intended to bring dollars into the state and help our businesses get back on their feet,” said Commissioner Mark Ezell, Tourist Development. “Gov. Lee and our department are pleased to add Bristol, Johnson City, and Kingsport so that our state’s fifth commercial airport can serve as a point of entry for travelers, and the businesses, restaurants, and attractions in surrounding communities are considered as visitors make their travel plans.”
“Tennessee on Me” is open to residents in all 50 states including Tennesseans and runs through Sept. 15 or while supplies last. To date, nearly 1,200 room packages have been sold and that number is expected to grow as visitors make travel plans to experience the state’s unparalleled live music, sporting events, foodie festivals, fall leaf-peeping, and holiday road trips. Reservations require bookings during nights which have been difficult to fill because of the decline in conventions, business travel, and international visitors.
“Tennessee On Me” supports tourism growth statewide:
- Tourism is the state’s second-leading industry and revenue generated by the industry supports the entire state budget. In 2019, tourism generated $1.92 billion in state and local tax revenue.
- Tennessee is open to residents in all 50 states as well as international travelers.
- Unlike a traditional campaign, “Tennessee on Me” delivers the ability to track impact with an immediate, non-refundable investment in Tennessee hotels.
- Airline tickets are only purchased as room packages are sold.
- Hotel packages must be purchased via TennesseeOnMe.com to qualify.