COVID-19 and the Priority of the Wellness Industry


1. What is growing from 2015 to current times?

The whole Wellness Industry is growing more than twice as fast as the tourism industry from 2015-2017, as per the GWI.

Currently, the travel industry is on pause while the world works collectively to fight the spread of COVID-19. Before the coronavirus hit, the statistics show that in 2017, the planning of 830 million wellness trips took place. By 2020, the assumption is this will have surpassed the 1 billion mark. Today, health-conscious travellers are expecting everything from full-blown retreats to integrated wellness solutions which businesses importantly are eager to leverage that momentum.

However, once the market begins to recover, with the right measures in place, wellness travel has the potential to thrive as the post-COVID-19 consumer prioritises their health, perhaps more so than ever before. The current focus is right now is adapting online to deliver digital content and to keep customers engaged, fully connected and ready for future loyalty.

In 2019, they saw the launch of fitness boutiques, and we bring your attention to Tabula Rasa Wellness Retreats.

Tabula Rasa, by definition, is the theory that individuals are born without built-in mental content and that therefore all knowledge comes from experience or perception. 

Tabula Rasa is a global leader in the curation of luxury corporate and lifestyle wellness retreats around the world. Whether you’re looking for the perfect package for a corporate team incentive, a personal “health-kick” holiday, or a radical transformation in your wellbeing, they offer it all.

It’s not just the in-depth insight and world-renowned service that guarantees you an experience to remember but more so the attention to detail and genuine care for Tabula Rasa’s clients, ensuring you leave the retreat renewed, refocused and satisfied.

At Tabula Rasa, they believe in the power of partnerships, collaboration and growing the luxury retreat community. The retreats range between 10 to 120 guests across varied levels of fitness and goals. A primary factor in their success is incorporating exclusive deals that they partnered with top luxury hotels worldwide to offer the very best in service and arrange the best deals available and exclusivity to Tabula Rasa.

Dolvett is the Co-founder of Tabula Rasa, along with Roxy Robinson. He is also an NYT Bestselling Author, International Keynote Speaker, Celebrity Fitness Trainer and Personal Development Expert with 20+ years of experience empowering people to turn potential into strength.

With expertise in self-love, health, wealth and fitness, he has coached people from all walks of life, and is well recognisable for his seven seasons as a trainer on NBC’s TV show, “The Biggest Loser.” Through books, keynotes and guest appearances, Dolvett helps people everywhere overcome self-doubt by giving them a clear vision, growth mindset, and an effective system to design their best path forward.

Partnered with, Roxy Robinson, who is a female entrepreneur from South Africa, setting the benchmark for all women who wish to become an entrepreneur. Roxy has been featured in TV shows, significant publications, and has spoken at many local and international events. Roxy began her career at the young age of 17 and has over the years built a global empire over 120 cities. Roxy has also been nominated as SME Business Awards and Business Woman of the Year Finalist numerous times. Roxy has built strong partnerships, making her a global female icon; she is truly a force to be reckoned with. Roxy is the epitome of a powerful self-made woman reaching this point through consistent hard work, necessary sacrifices and dedication towards her dreams, which inspires many other women seeking establishment in the business world.

Roxy founded The Roxstar Luxury Group in 2010 that specialises in creating bespoke experiences for brands that want to connect and live their best lives while producing highly engaged profound results. With a global reputation and an abundance of knowledge and expertise in curating the ultimate experience.

Together both Dolvett and Roxy represent Tabula Rasa Wellness Retreats and strive to make other people and business better.With a distinctive focus on curating wellness retreats for private and corporate clients and global brands, they pride themselves in developing personalised packages to suit your goals and requirements.

With a distinctive focus on curating wellness retreats for private and corporate clients and global brands, they pride themselves in developing personalised packages to suit your goals and requirements.

2. As a newly launched travel brand, how are you navigating the COVID-19 challenge?

Of course, it’s been hugely challenging, travel restrictions and social distancing have meant that they have had to reschedule the first half of their season.

In some ways, it will be an excellent accelerator for things they had planned on doing in the future. We think that so many people have found lockdown challenging both emotionally and physically, so there will be a massive attraction to fitness, health and regaining a sense of energy once it’s over.

People are eager to get healthy and feel revitalised again, already receiving much early interest in the 2021 season. Until then, Tabula Rasa is creating ways in which they can support people at home, get well, keep well and refocus.

They are committed to delivering retreats as soon as possible they have increased the planning and bookings for the last quarter of 2020 and the 2021 season.

Some of their highlighted retreats include a unique Safari and Lost city experience staying at The Palace in South Africa. Hosting favourites in remote islands like Kudadoo, Maldives and Andaz Mayakoba, Mexico through to the Alila properties in Bali.

Each journey adventures with unique touchpoints across fitness, nutrition, lifestyle, transportation and bespoke services. A sample multi-day itinerary can include private access to a personalised training session with a specialist, an exploration of ultra-seasonal cooking with a foraging experience hosted by a renowned local chef or a transformative mountaintop meditation at sunrise or a starry sky night in the middle of a private safari reserve.

Their website has more information on all our top retreats