SELENA GOMEZ GOES BEHIND THE SCENES “DE UNA VEZ” MUSIC VIDEO EXCLUSIVELY FOR VEVO FOOTNOTES

Selena Gomez has partnered with Vevo for an exclusive behind the scenes look at the music video for her first Spanish language single in nearly a decade, “De Una Vez” (“At Once”) in the latest installment of Vevo Footnotes.

WATCH “THE MAKING OF ‘DE UNA VEZ’ | VEVO FOOTNOTES”

Gomez describes the extensive collaborative process with producers Tainy (Bad Bunny, J Balvin), Albert Hype, Jota Rosa and NEON16, which was recorded almost entirely over Zoom, the deep symbolism behind the Milagro Sacred Heart and the thrill of using her own makeup line, Rare Beauty, to create the look for the video.

FOOTNOTES OUTLINE:
(00:21) Narration: “De Una Vez” is the first video from Selena Gomez’s forthcoming Spanish EP. It’s a beautiful journey combining mesmerizing visuals, Selena Gomez singing in Spanish, and a melodic track produced by Tainy.

(00:33) Selena Gomez: “‘De Una Vez’ was one of the first songs I worked on pretty early on. At the time, doing a Spanish project was just an idea being bounced around. Then the rest of the project just kind of happened really quickly and organically. 

(00:51) Tainy (who I Love) and his entire creative team at NEON16 (Jota Rosa, Albert Hype, etc.) produced the track. 

(00:56) – As For the process – we actually recorded almost the entire EP on Zoom due to COVID.”

(02:07) She was always very open to hear our thoughts and gave us a lot of freedom. We chatted with her before the shoot and took her through the storyboard. It was very challenging shooting day because of the amount of technical things that demanded her trust.” 

(02:20) Selena Gomez: “The heart is the Milagro Sacred Heart, rooted in Mexican culture. The concept was something Los Pérez had a strong understanding of since Tania is Mexican.”