The Shops at Montebello presents first-ever, nationwide, phygital beauty summit


 What: Offered as a hybrid event throughout the weekend of Saturday, September 26, the popular cosmetics and skincare experience CosmeCon™ 2020 is going phygital! The Shops at Montebello will have an on-site pick-up party for ticket holders to receive a product-filled beauty box followed by the digital beauty summit. 

Attendees can join live online masterclasses via Zoom and pre-recorded workshops; participate in wellness and diversity panels; discover new products and small businesses; and connect with the beauty community nationwide. Participating brands include Smashbox Cosmetics, Tricoci Salon, STARE Cosmetics, Shades by Shan Cosmetics, MAC Cosmetics, Sephora, Wonder Lacquer, GLAM Camp LA, Brown Girl Beauty, Lash Out Loud NY, Aveda, Lush, and more. 

When: Throughout the weekend of Saturday, September 26 

Where: For more information and to register for tickets, visit The Shops at Montebello x CosmeCon 2020 

 About The Shops at Montebello 

Celebrating its 35th anniversary in 2020, The Shops at Montebello is a modern indoor super-regional shopping center featuring four department stores and more than 140 shops, eateries, and restaurants—remaining the leader for shopping in East Los Angeles. Located on San Gabriel Blvd at the Pomona Freeway (60) and bordered by Montebello Blvd and Town Center Drive, the two-story center is anchored by Macy’s, JCPenney, Macy’s Home and Forever 21. Brand highlights include H&M, COACH, Old Navy, Victoria’s Secret, Olive Garden, Lucille’s Smokehouse Bar-B-Que, and BJ’s Restaurant & Brewhouse. A spacious Patio Cafes (food court), family lounge, community center, charging lounges, and a lively calendar of events is rooted in community, culture, and commerce. The Shops at Montebello is operated by Pacific Retail Capital Partners.

For more information, visit or follow us on social media at:


Twitter: @ShopsMontebello

Instagram: @ShopMontebello #MontebelloMoments