BUMKINS JOINS BORN THIS WAY FOUNDATION FOR ITS THIRD ANNUAL “#BeKind21” CAMPAIGN

More Than 165 Partners Will Join The Campaign Starting September 1st

Today, Lady Gaga’s Born This Way Foundation – with support from Sesame Workshop, MusiCares, The KIND Foundation, Lyft, Verizon Media, Kate Spade New York, Chipotle, Deloitte, and Bumkins – announced the launch of its third annual #BeKind21 Campaign. As communities across the world face the trauma of a pandemic, the ongoing racial inequalities, and a host of global challenges, this year’s campaign has been uniquely designed to be responsive to today’s movements, to showcase that kindness is not an empty gesture; rather, kindness is a verb. To be kind is to speak up. To be kind is to prioritize your mental wellness. To be kind is to advocate for a world that values, validates, and respects all people.

From September 1st to September 21st, the Campaign invites schools and colleges, corporate partners, non-profit partners, and all other participants to integrate kindness in their daily lives. This year’s #BeKind21 Campaign will build on last year’s effort during which, with support from over 130 partners, 1.6 million participants from around the world generated over 41 million acts of kindness. 

“While our world is different this year, our mission has never been more important,” said Cynthia Germanotta, co-founder and president of Born This Way Foundation. “Simple acts of kindness will go a long way in a time when so many are searching for connection and hope. Kindness is powerful, and together we can create a movement to build a future that is kinder, braver, and more just for all.”

Individuals who take the pledge will receive access to calendars, tips, and inspiration from Born This Way Foundation’s co-founders and partners, and have a chance to be featured on ChannelKindness.org and other partner platforms. 

Born This Way Foundation is partnering with numerous organizations across all sectors and communities,  including:

• Active Minds
• Ali Forney Center
• BBYO
• Black Girls CODE
• Black Girls Vote
• Black Mental Health Alliance
• Bridge USA
• Bumkins
• California Volunteers, Office of the Governor
• CASA Foundation Las Vegas
• City of Las Vegas
• CharacterStrong
• Chegg.org
• Children Mending Hearts
• Chopra
• Community Environmental Council
• Community Justice Action Fund
• Crayon Collection
• Donors Choose
• East Bay Leadership Council
• Empowerment Initiative Lab
• Find Your Anchor
• Flexin’ In My Complexion
• Girl Scouts of Southern Nevada
• Girls Inc.
• GlamourGals Foundation, Inc.
• Global Citizen
• Good Is the New Cool
• Grateful Gatherings
• Hanson Bridgett
• IUPUI Undergraduate Student Government
• Jack.org
• Kate Spade New York
• Khloe Kares
• Lafayette Library and Learning Center Foundation
• Life Is Good
• Lyft
• #MaskPledge (formerly #DIYMaskChallenge)
• Mavi
• Mighty Kind
• Mindful Littles
• Miracle Network Dance Marathon, a program of Children’s Miracle Network Hospitals
• Monster Artists Community
• MusiCares
• NAMI Nevada
• NAMI Southern Nevada
• National Alliance on Mental Illness
• National Association of Counties
• Nextdoor
• NEXUS
• No Bully
• notOK App®
• Peace First
• Peter Pan Foundation
• PFLAG Danville-San Ramon Valley
• Project 150
• Propeller
• Psi Chi, the International Honor Society in Psychology
• Random Acts
• Riley’s Way Foundation
• Safe Place for Youth
• Sandy Hook Promise
• SAP
• Save the Music
• Seattle Children’s Hospital
• Situation Interactive
• Talkspace
• Teen Talk Hotline
• Text, Talk, Act
• The AAKOMA Project, Inc.
• The Center for Native American Youth
• The KIND Foundation
• The Kindness Campaign
• The Kindness Rocks Project
• The Mighty
• The Montrose Center
• The Paige Fraser Foundation
• The Reflect Organization
• The Space For Good, Inc.
• Thoughtful Human
• Unpack U
• U.S. Chamber of Commerce Foundation
• Weathervane Playhouse
• Well Being Trust
• White Pony Express
• X Sector Labs
• Young Leaders World
• Youth Homes
• Youth Service America