Cutback Coach is Creating a New Wellness Category in Proactive Alcohol Health


I want to introduce you to Cutback Coach, a new platform for mindful drinking.

Stepping into the newest frontier of wellness, mindful drinking, Cutback Coach is creating a new category in wellness, proactive alcohol health. With their recent infusion of 3.1 million in seed funding, Cutback Coach is already helping thousands of people build better habits around their alcohol consumption. Backed by some of the biggest names in health and wellness including Mike Lee of MyFitnessPal and James Park of FitBit, Cutback Coach hopes to make counting drinks as common as counting steps or counting calories. 

Co-Founders Nick Allen and Ian Andersen announced the nationwide launch of their proactive alcohol health platform, with the goal of helping anyone who regularly drinks alcohol build more mindful drinking habits.

Cutback Coach is poised to help millions build a healthier relationship with alcohol in 202. Just as you don’t need to be extremely out of shape to get benefits from tracking calories and steps, you don’t need to be an extremely heavy drinker to improve your overall health by tracking your alcohol consumption.

Our goal is to help people be more mindful about their drinking, especially after the challenges 2020 presented for many of us,” says CEO and Co-Founder Nick Allen. 

With 3 in 4 US adults drinking more in 2020 vs. 2019, the founders see now as the perfect time to re-examine our collective relationship with alcohol. Unlike the vast majority of alcohol health apps and programs in the market today, Cutback Coach is focused on mindful drinking rather than an all-or-nothing approach. The program is designed for people who enjoy drinking and have no desire to quit, but who occasionally feel the impact of overconsumption.

Cutback Coach provides a personalized plan for each participant, incorporating their lifestyle characteristics, baseline habits, and individual goals. After a 6 month beta program, in which thousands tested the product and experienced an average of 29% reduction in weekly alcohol consumption after 4 weeks.

Cutback Coach leverages proven behavioral psychology strategies to support users in balancing their drinking to achieve health benefits including better sleep, weight loss, increased productivity and more energy. The program takes a novel approach in that it’s delivered entirely via 2-way text message, providing an easy, effective and high- touch method for daily participation.

Some tips that Cutback Coach provides to help build mindful drinking habits include;

  • Implementing “dry days” throughout the week
  • Taking 5-10 minutes between drinks
  • Cutting out the last drink of the night that you don’t really want, and that makes you feel worse the next morning

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