Cyberbullying Increase Amidst Pandemic


A San Diego Company Giving Away a Tesla to Raise Funds for Think Kindness, a non-profit that inspires kindness in schools.

Think Kindness, a non-profit that has made a huge impact on bullying awareness has hosted over 50 virtual Kindness Assemblies during the Covid-19 pandemic. The pandemic has led to increased screen time for school-aged children, therefore increasing bullying online as well as self-image issues caused from social media. During Kindness Assemblies, Williams challenges schools to document 5000 acts of kindness among students. For every $5 the organization receives in donations, Think Kindness is able to inspire and document 10 acts of kindness by students.

Founder of Think Kindness, Brian Williams shared how transitioning to virtual assemblies amidst the pandemic has benefited students across the nation on CBS 8, San Diego on January 19. Watch the interview here: Think Kindness non-profit taking on bullying |

Williams recently teamed up with The Buildsters, a San Diego based platform that is bringing construction into the digital age, to give away a Tesla to raise money for the cause through the Building Kindness campaign. Proceeds will allow Think Kindness to host more assemblies, curriculum and programs in schools in an effort to decrease bullying and inspire kindness.

CEO and Co-founder of the Buildsters, John Cefalu wants to create a movement of simple acts of kindness this year and help Think Kindness reach more students.

“As schools slowly recover from the current pandemic and students start coming back to school, administrators have a fresh start to create a kind, caring and empathetic school culture,” Cefalu said. “We want to help them make that a reality through Think Kindness.”

The Building Kindness campaign concludes on January 31, 2021, when a grand prize winner will be randomly selected to win a Tesla from Las Vegas Auto Sports. Founder of Think Kindness, Brian Williams is excited to collaborate with The Buildsters through the campaign.

“It’s always amazing to not only hear about, but to also partner with companies who truly put giving, philanthropy and community at the core of their business,” Williams said. “I’m not only excited to see who gets the Tesla, but to also see the ripple effect this campaign will have on thousands of kids by decreasing bully related incidents.”

The public can enter the Building Kindness sweepstakes at

About Think Kindness

Think Kindness is a 501(c)3 non-profit organization that inspires measurable acts of Kindness in schools and communities around the world. They believe that each act of Kindness, no matter how small, has an unforeseeable ripple effect that makes the world a better place. Every person on this planet can think of at least one Kind act that made their day a little brighter. It is their mission to inspire thousands of people to perform seemingly simple acts of kindness in solidarity that will result in a wave of good and make a difference in the world. Learn more at