Why Buying Flowers Online Repeatedly Ends Up a Disaster

How often do you buy flowers from the first “local flower shop” that pops up when you search online? Do you actually do the research of the florist before buying from them? If you answered “no”, you’re on the fast-track to your recipient receiving something that looks nothing like what you ordered.

BloomNationbacked in funding by Andreessen Horowitz Ronny Conway, Spark Capital and more, is the world’s largest online flower marketplace that’s disrupting the flower industry by cutting out the middlemen and is one of ENTREPRENEUR and BUSINESS INSIDER’s Top Startups to Watch.

The co-founders of BloomNation, Farbod Shoraka and Gregg Weisstein, are available to discuss:What can happen when flowers are delivered in a box,Reasons why you should always shop florists’ actual arrangements rather than stock photos,How to know if you’re choosing in-season vs. out-of-season flowers,The value of reviewing florists’ reviews before purchasing anything, and much more.

BloomNation is the world’s largest online flower marketplace showcasing the designs of top artisan florists in thousands of cities nationwide. Unlike other sites, BloomNation doesn’t allow stock images and ensures the arrangement consumers fall in love with is the arrangement received by sending BloomSnaps, photos of the bouquet before delivery. The site offers 100% transparency between the florist and the consumer and cuts out the middleman to bring business back to the heart of the industry. On the florist side, BloomNation provides local flower shops and studios with websites, e-marketing tools, professional floral photo shoots, the ability to showcase their original designs on a platform to be discovered by consumers from across the globe, and more.