Häagen-Dazs Renames Its Iconic Flavours to Celebrate ‘Women Who Don’t Hold Back’


Iconic trailblazers in the Middle East Nayla Al Khaja, Raha Moharrak, Maz Hakim and Yasmin Yousri are teaming up with global ice cream powerhouse Häagen-Dazs over International Women’s Day (IWD) 2021 to unravel uplifting stories of women who have inspired the world by not holding back

‘Women Who Don’t Hold Back’ marks the brand’s IWD celebration which will be rolled out exclusively in the region, building on their new global campaign

As part of the celebrations, four iconic Häagen-Dazs flavours have been renamed after the different flavours of success these women have achieved to propel more women to fulfill their goals

Häagen-Dazs is also calling on people to nominate other extraordinary women whose stories will also inspire countless others; two additional favourite flavours will be renamed after these exemplary women who don’t hold back!