From man buns to hipster beards, it’s clear men are experiencing a grooming revolution.
Chris Salgardo, president of Kiehl’s Since 1851, told California Life it’s an exciting time for guys.
“Men feel like they really have permission now to take care of themselves and there are more offerings than we’ve ever seen before that can really address any of those needs that men are looking for,” Salgardo said.
Salgardo said the right haircut can make a huge difference in any man’s appearance. When it comes to skincare, he said serums are key.
“Serums basically have the highest concentration of potent ingredients,” he said.
These tips and many others are laid out in Salgardo’s book, MANMADE: The Essential Skincare & Grooming Reference for Every Man.
To learn more and get Salgardo’s product recommendations, check out our story below, airing statewide this week on California Life.