Multigenerational Survey On Life During COVID-19 Finds Millennials Most Impacted


MOUNTAIN VIEW, Calif., Aug. 17, 2020 /PRNewswire/ — Millennials are financially impacted the most during COVID-19. A new multigenerational survey polled Millennials, Gen Xers and Baby Boomers about their perspectives on everything from healthcare and the economy to technology and social media during the COVID-19 pandemic. 

COVID-19 Healthcare and Financial Hardships
51% of those surveyed say they have experienced financial insecurity due to COVID-19. Millennials were most impacted with6 in 10 saying they have experienced financial insecurity during the Coronavirus pandemic. 52% of Millennials said they’ve also had to put off medical care because of cost. Baby Boomers were the least impacted generation with only 37% reporting financial hardships during COVID-19. Across the three generations, 3 in 10 respondents say they have or have known someone who has lost their health insurance during the COVID-19 pandemic — nearly 40% of Millennials were impacted by this. And when asked broadly about the U.S. healthcare system, 82% of all surveyed say it’s broken. 

Stimulating The American Economy
Gen Xers, Millennials and Baby Boomers have all been busy hitting that checkout button: 72% report shopping more online during the Coronavirus pandemic. 77% also say they have made an effort to patronize small businesses during the pandemic. However, the overall economic outlook is bleak: 47% don’t believe that small businesses will recover after the COVID-19 pandemic, and an additional two-thirds think it will take two or more years for the U.S. economy to recover.

Slowing The Spread of COVID-19
While 87% are comfortable having their temperature checked before walking into an establishment, only 4% feel it’s an effective way to prevent the spread of COVID-19. Overall, 4 in 10 think masks are the most effective way to prevent the spread of COVID-19, but Millennials and Gen Xers think that social distancing and lockdowns are almost equally as effective. But the lockdowns are just a bummer to the Baby Boomers: only 12% think they are effective. 

All generations are worried about kids going back to school with 6 in 10 thinking students should not go back to classrooms or to college campuses this fall. When asked about getting vaccinated, 69% say they will. That number was slightly higher for Baby Boomers: 75% say they will get the vaccine when one becomes available.

Trusting Telemedicine
Gen Xers are embracing telemedicine the most with 52% saying they’ve used telemedicine services during the pandemic. Meanwhile, 46% of Baby Boomers are trying virtual visits during COVID-19. 

Overall, 60% say they are more comfortable using telemedicine now than they were six months ago. More than half of respondents say their doctor has encouraged a telemedicine visit over an in-office visit. Lastly, 54% say they plan on using telemedicine when the COVID-19 pandemic is over. 

Depending on Digital
50% have video chatted more with their parents and or kids since the COVID-19 pandemic began, with Millennials reporting the biggest increase. 71% of all respondents find themselves on the computer or phone more often since the pandemic started, which may be why 39% say they need a digital detox. At 51%, Millennials were the top generation needing a digital detox – a multigenerational divide that is very telling. 

Staying connected on Social Media 
Facebook is still King with 60% of all generations saying they use Facebook the most, followed by Instagram at 19% and Twitter at 11%.  

75% of Baby Boomers say they use Facebook the most, compared to 45% of Millennials. Instagram comes in second among Millennials, with 27% saying it’s their preferred social media platform. 

For more findings click here or for the entire multigenerational survey results click here.

The above results were gathered through an online poll of 1,595 Americans aged 24-74. The poll was conducted August 6-7, 2020, gleaning representative samples from each state based on population. Samples were weighted for even sample results for Millennials (ages 24-39), Gen X (ages 40-55) and Baby Boomers (ages 56-74). Percentages have been rounded to the nearest full percentage point.

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