California Coalition Launches ‘12 Days of Takeout’ Campaign


12 Days of Takeout,’ a new initiative introduced by two southern California businesses, launches on Saturday, December 12th and runs through Wednesday, December 23rd.

The goal of the campaign is to create a movement among Californians to uplift and create a buzz around local bars and restaurants.

Additionally, the campaign encourages Californians to supportthe Latino Restaurant Association’s Feed Frontline Program, which feeds healthcare workers at major hospitals as well as restaurant owners and workers whose businesses have suffered during the pandemic.

“We’re thrilled to have created 12 Days of Takeout and to be collaborating with so many fantasticpartners to spread the word,” said Jesse Torres, Principal for ArroyoWest LLC and co-creator of the campaign. “A purchase a day can make a big difference in the bottom line for these eateries anddrinking establishments this holiday season.”

Partners supporting the campaign include: the Los Angeles Chamber of Commerce, CAMEO, Small Business Majority, the California Hispanic Chamber of Commerce, and Los Angeles SBDC Network. Each organization is sharing information about the campaign with their networks with the goal of reaching Californians in every corner of the state. Moreover, the campaign is encouraging supportfor the Latino Restaurant Association’s Feed Frontline Program and Feeding America.

“The Latino Restaurant Association is overjoyed to join in this collaboration. We have yet to see the light at the end of the COVID-19 tunnel, and it’s partnerships like these that cumulatively make a difference to all of our restaurants owners,” said Lilly Rocha, CEO/Executive Director of the Latino Restaurant Association.

The coalition welcomes new partners and hunger relief organizations to help spread the word and link to the site.

“We know many Californians are struggling to make ends meet while doing their part during this stay-at-home order, but we hope that those who are able to participate spread the word about their favorite local restaurant or bar to ensure those businesses are still with us when this crisis isover,” concluded Sid Voorakkara, Senior Vice President, Strategies 360 and co-creator of the campaign.