How to Make the Most of the New Instagram Update


Social Media Week has posted a new article that gives an in-depth insight on how to be utilize the new Instagram update for Marketing.

“This year we’ve learned that change, however uncertain and unpredictable in the short term, is what will allow us to survive and thrive in the future. My team and I are proud to use our SMW+ platform in support of this notion and to share the stories of how leaders in the space are designing new systems for how we do marketing. This week in particular, we are thrilled to use this opportunity to encourage music marketers and drive awareness around Triller and its creators in a new series, Beats, Bytes and Brands in partnership with Triller and Beats and Bytes,” Toby Daniels, Founder and Executive Director of Social Media Week, explains.

“Yesterday we announced the launch of The Social Media Martech Index (SMMI), a free downloadable list of all the companies that provide marketing technology solutions to the social media industry, with the aim of helping social media marketers as they think about their social media tech stack over the coming 6-12 months,” Daniels said. “Over on SMW News & Insights, we’re keeping in line with this theme by exploring how to get the most out of your TikTok campaigns with exaggerated emotion and original audio. We’re also breaking down five creative ways brands are utilizing influencers, and the details of Instagram‘snew redesign that prioritizes the Reels and Shop capabilities.”


This year we’ve learned knowledge is power and being nimble requires clear insights and intelligence to make swift but informed decisions. But where can we uncover these actionable insights? How can we apply them to gauge overall brand health and support our longer-term strategies and revenue goals? 

On Tuesday, December 8th and Thursday, December 10th, Social Media Weeks friends at NetBase will host two webinars that aim to address these important questions and themes and help marketers plan for the year ahead with consumer and market-focused data. Conversations will be led by Mike Baglietto, Global Head of Product Marketing, and Robyn Lindars, Director of Social Media Insights and feature case studies from Lego, Zara, and IKEA. 

Register for your free spot to either webinar:December 8 (N. America focused): Using Social and News Media Insights to Plan for 2021: Stay Ahead of Consumer Needs. Or you can register for December 10 (EMEA focused): 5 Ways to Maximize ROI Through Better Insights: Apply Consumer and Market Analytics to Your 2021 Strategy.
87 percent of the world’s smartphone population now send and receive chat messages. With increased user expectations for more personalized, one-on-one interaction that puts them in touch with their favorite brands on the go, the onus is on businesses to get involved and pay attention.

Tomorrow, October 19th at 10am ET, join’s Dino Kuckovic and Zach Mastromatto as they walk through actionable ways to create your messaging strategy and connect with your consumers in meaningful ways through conversation. 

Save your seat by filling out a simple form here. Can’t make it live? Sign up anyway so you can be sent the recording and slides after!
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