International Beer Day (IBD) is a celebration on the first Friday of every August founded in 2007 in Santa Cruz, California by Jesse Avshalomov. Since its inception, International Beer Day has grown from a small localized event in the western United States into a worldwide celebration spanning 207 cities, 80 countries and 6 continents. Specifically, International Beer Day has three declared purposes:
- To gather with friends and enjoy the taste of beer.
- To celebrate those responsible for brewing and serving beer.
- To unite the world under the banner of beer, by celebrating the beers of all nations together on a single day.
Beer is one of the oldest drinks the world has ever known, and international Beer Day gives fans worldwide just one more excuse to have a round on the first Friday in August.
The start of another weekend beckons us to put aside our work, set aside differences, and come together to celebrate our shared love of beer.
National Today — the internet’s #1 authority on holidays — has some survey results you might find interesting.
The National Today data science team surveyed 2,000 Americans about everyone’s favorite hoppy beverage and found that:
- More than a third of people surveyed said that, when meeting friends at a bar, beer is the beverage of choice — this tops every other option!
- 67% of people surveyed claim to prefer domestic beer to its imported counterpart.
- The top 5 states for beer lovers are Massachusetts, Missouri, Wisconsin, Oklahoma and Arizona.
- When asked how much beer they drink per week, 34% said 2-4 bottles, 31% said one bottle, 18% said 5-9 bottles, 8% said 10-15 bottles, 5% said 21-30+ and 4% said 16-20 bottles.
American’s interest in health and wellness has fueled a rise in a new beer category.
Athletic Brewing – Full-Flavored, Low-Calorie, All-Natural, Non-Alcoholic Craft Beers that Satisfy the Desire to Live Without Compromise. Fueling their rise to prominence – Americans’ increasing interest in living healthy, being mindful, getting active, and seeking balance. One of the last industries to understand and truly attack the trend is the beer industry, and one American craft brewer, Athletic Brewing, has changed that and unlocked an entirely new market in the $116 billion beer industry – the “athletic beer” category.