What’s in a name? Plenty when it comes to the success of your business


When it comes to business, choosing the right name for your company can spell the difference between failure and success.

California Life Business Correspondent and Founder of IncPlan.net Jacques Luben said when it comes to picking a name, you need to make sure it is descriptive, memorable and brief.

He said it is also important to legally own your name and trademark.

For more of Luben’s tips, check out the story below, airing statewide this week on California Life.