Over Half of Americans Won’t Renew Their Gym Membership, Here’s How They are Staying Toned


There’s no doubt that the fitness and wellness landscape is changing as more men and women carve out new work from home habits. A TD Ameritrade study, published by CNBC, indicates that a whopping 59% of Americans do not plan on renewing their gym memberships once the pandemic is over.

This means we’re discovering alternative ways to stay in shape. Whether due to COVID fears or convenience, Americans’ attitude toward in-studio classes is shifting. 

What does that mean for the aesthetic industry?

“Non-invasive body shaping has been surging in recent years. As soon as we were able to reopen, we saw an uptick in patients requesting these types of contouring and sculpting procedures,” shares Dr. Arash Moradzadeh, plastic surgeon in Beverly Hills.  

According to Dr. Moradzadeh, “There are two technologies that men and women are turning to not only muscle mass and progress lost to quarantine, but also to replace hours logged at the gym. truSculpt iD® and truSculpt flex® (known as the truBody treatment) offer a safe, effective and clinically-proven method to get back on track or maintain results outside of the gym.”

No more expensive than your previous personal training package, truSculpt technologies deliver all the gains without the sweat equity.

truSculpt iD painlessly and permanently eliminates fat cells in stubborn areas around the abdomen and flanks – reducing the circumference of the treated area by an average of 24% in just one 15-minute treatment. Treatments feel like a heating pad and there is no downtime. 1

truSculpt flex is a personalized muscle building treatment that adjusts to your shape, fitness level and goals to strengthen, firm and tone your muscles. Unique TMS technology delivers three workout modes replicating intensified crunch, squat and twisting actions.