Lindsay Brooke Thomas Named ROOLEE’s First CFO


Logan, Utah July 19, 2021: Women’s fashion brand ROOLEE announced the winning candidate today in their global TikTok search for a CFO (Chief Fashion Officer) – Chattanooga, Tennessee native and current Lehi, Utah resident Lindsay Brooke Thomas.

Ms. Thomas is a mom of two young children and a part-time content creator with a Bachelor’s degree in business management from Brigham Young University. Hundreds of applicants from around the globe applied via TikTok for the plumb position, which includes a 6-month paid gig creating social media content for ROOLEE, a content-creation trip for two anywhere in the world, a clothing allowance for self, friends & family, and their own branded line of clothing, which will debut in 2022. More than 8.5 million TikTok users viewed and voted for their favorite candidate.

Beginning in May 2021, ROOLEE posted job listings on LinkedIn and Indeed asking applicants to show off their style in TikTok videos using the hashtags #ROOLEECFO and #GIRLSROOL. After several elimination rounds, the top 12 candidates, who hailed from Oregon, Maryland, Ohio, Texas, California, and other destinations across the US, were flown to Salt Lake City for the finals July 15-17. While in Utah, they visited the brand’s headquarters for interviews with ROOLEE’s founders, Kylee and Chad Champlin, enjoyed a shopping spree at ROOLEE and spent a day zip-lining and competing in the Summer Summit Ropes Course at Utah Olympic Park, where Ms. Thomas was ultimately named ROOLEE CFO.  

In addition to being the TikTok “face” of ROOLEE fashion, the CFO will help promote ROOLEE’s World of Sisters mission to create a world where women lift up and support other women. Putting their mission into action, ROOLEE donated one dollar up to $10,000 for every job applicant using the hashtags #ROOLEECFO and #GIRLSOOL to Girl Up, the United Nations foundation promoting gender equity and girls’ leadership. 

Applicants were judged on their style, creativity, social media content creation skills, and their ability to effectively communicate ROOLEE’s World of Sisters mission. The judging panel included ROOLEE founder Kylee Champlin, TikTok executive Jacklyn Dang, TikTok influencer Tia Stokes and Girl Up Teen Advisory Board member Anagaby Litz.

“While all of our top 12 candidates were phenomenal in their own way, Lindsay stood out to us as having very clear creative visions for how she could express ROOLEE’s style on the TikTok platform as well as use it to further our World of Sisters mission,” stated Kylee Champlin.  “We are excited to see where she will take us!”

For more information about ROOLEE, visit
ROOLEE Instagram: